Caterpillar
CONEXPO 2023
I was asked to produce the Caterpillar ETS booth for CONEXPO 2023, with a very tight timeline. All the graphics must seamlessly match the existing look and feel of the Caterpillar presence at the event. The ETS booth had a few missing dimensions, and it involved many stakeholders.
I had to nail down all the uncertainties and work quickly and carefully to meet our print deadline. In addition to this booth, I also produced a pop up banner, and last-minute meal tickets for the event.
The Production Guide
Since time was of the essence, my production guide helped stakeholders visualize the space, enabling us to reach approval faster. Monitor areas were marked in blue. All graphics were approved, and we met the tight deadline to have the booth produced.
Additional Collateral
