Caterpillar Headquarters
Collage Canvases for Conference Rooms
I have the opportunity to replace 10 Texas-themed, stock photography canvases in the main conference rooms with visuals celebrating Caterpillar's rich history. I created a moodboard and proof of concepts for a solution that would scale to 10 different motifs, from historical figures to original machinery. I researched the various themes to tell the story visually and worked closely with Caterpillar Archives to ensure accuracy.
Moodboards and Proof of Concepts
The Final Canvases
Caterpillar’s contribution to the Apollo 11 mission is the core focus of this piece, with American patriotism and NASA as secondary narratives.
“Old Betsy”was the nickname given to the hand-built prototype of Caterpillar’s first diesel engine model, the D9900.
Peoria, Illinois, is home to many generations of Caterpillar workers. The map of Peoria is adorned with violets, the state flower of Illinois.
The heart of this piece is Clarence Leo Best, one of Caterpillar’s founders and first chairman in 1925.
Benjamin Holt was a unique character fascinated by innovative machines. As an inventor himself, Holt owned over 45 patents.
Caterpillar’s defect-free culture is deeply rooted in our commitment to quality and operational excellence.
You’ll find “Yellow Iron” on every continent, from remote mines to Arctic research expeditions to disaster recovery.
The Caterpillar Twenty was the first Caterpillar tractor not derived from or rebadged from a Holt or Best model.
The Diesel Sixty was the first commercially successful diesel-powered tractor of its kind. It was officially created under the Caterpillar brand after company founders Best and Holt joined forces.
Helping our customers improve quality of life and the quality of the environment is core to what Caterpillar stands for.