Caterpillar
The S•O•S business unit logo
The S•O•S team at Caterpillar helps customers test the fluids on their machines for diagnostics. They requested a more contemporary visual identity that spoke to what they did but in less obvious ways than their current “oil-drop” logo.
Original Logo
Prior to Update
The Exploration
The Pivot
and Final Design
Ultimately the S•O•S business unit leadership opted for a more minimalistic approach.
